HydropNanotechnology

The fashion industry and its impact on the environment

Fashion and its trends are one of the reasons for the harmful impact of the textile industry on the planet. Every year, more than one hundred billion garments and accessories are sold worldwide!

Consequences? Consumption has tripled over the last 55 years and perfectly illustrates the new phenomenon of “disposable fashion”, also called “fast fashion”.

This concept of fast fashion, although it is perceived as innovative and trendy, nevertheless has many impacts on our health and the environment:

  • On the environmental aspect: Approximately 2 billion jeans are manufactured each year, bearing in mind that a pair of jeans requires up to 4 thousand liters of fresh water to be produced.
  • 3 kg of toxic chemicals and pesticides
  • 4 hundred Megajoules of energy, which is equivalent to leaving a light bulb on for 116 days.
  • About 13m2 of land just to grow cotton.
  • On the health aspect: Many world-famous companies use unfair labor practices. In fact, nearly 65% of workers in the fashion industry are children under the age of 18.
  • In addition, chemicals found in textiles can cause infections and oncological diseases.

These exorbitant figures show us the real impact of this disproportionate manufacturing on water consumption and pollution.

How do we determine the environmental impact through the analysis of 5 stages of the life cycle of a garment?

  • Raw materials: cultivation of natural fibers, harvesting, and packaging. For synthetic fibers, oil extraction and processing to get to the yarn.
  • Manufacturing: making of the fabric, manufacturing of the textile garment, taking into account the transport between each stage, as well as the waste generated.
  • Distribution: product packaging, transport to the point of sale, energy consumption at the point of sale
  • Usage: number of cycles of washing, drying and ironing etc…
  • End of life: incineration or recycling, associated transport.

Now that we have determined the environmental impact of the garment, it is time to show you how Hydrop will help you extend the life cycle of your textiles.

The Hydrop brand is involved in Step 4 “stage of use”:

  1. An item treated with a Hydrop product is washed 5 to 8 times less than an untreated item. Knowing that the washing machine uses ~ 35 liters of fresh water per wash, not including electricity.
  2. The life cycle of a garment treated with a Hydrop product is longer and serves up to 5 times longer. As an example, if everyone extends the life cycle of their cotton garments by only 9 months, it would reduce the water footprint of the textile industry by 35%.
  3. By using HYDROP, customers start to buy less clothes and shoes but of a better quality because they are no longer afraid of damaging them.
  4. Hydrop products are environmentally friendly, non-toxic, biodegradable and biocompatible.

By calculating the quantity of units sold and the consumption of products for the complete treatment of a garment item, the HYDROP brand has already protected about 11 thousand pairs of shoes and 8 thousand pairs of jeans.

And if we consider the reduction of a single wash, then we have already saved hundreds of thousands of liters of water.

Join us for a healthier nature!